Here's a tough one. Should an aspiring industry icon develop a 'look'?
The answer is actually yes, but it comes with a cautionary note.
Douglas Kruger is a 'Hall of Fame' professional speaker, and the bestselling author of several business books published by Penguin. In honour of excellence in his craft, he has been awarded the Certified Speaking Professional designation by the National Speakers Association in the US.
See him in action, subscribe to his newsletter, or book him as the leadership keynote speaker for your next conference, at www.douglaskruger.com.