There's a picture in your mind. It represents the ideal version of you, in the zone, doing the thing you love. Are you pursuing it? And do you teach your followers how they can 'be' who they want to be?
This powerful expert-positioning technique is featured in Douglas Kruger's latest book on the topic, 'What Makes Them Great? 50 Ways to Become the Industry Leader.'
Douglas is a global professional speaker and Penguin business author. Book him as the motivational speaker for your next event at
www.douglaskruger.com.