Media interview coming up? Here's a simple way to get more mileage from it, as you position yourself as an expert.
Douglas Kruger is the author of two books on expert-positioning, 'Own Your Industry,' and 'What Makes Them Great?', in addition to five more business books published by Penguin. He is a 'Hall of Fame' professional speaker, and a 5x winner of the SA Championships for Public Speaking.
See his videos at www.douglaskruger.com , or book him as the business speaker for your next leadership convention.