Big brands all do it, because it works. New entrepreneurs and brand builders tend to overlook it. Do you incorporate it into your message?
Douglas Kruger is a professional speaker and business author, who helps businesses and brands to lead through innovation and expert positioning. He is a 'Hall of Fame' speaker and a Certified Speaking Professional.
Watch him present, or book him as the motivational speaker for your next event, at www.douglaskruger.com.