Positioning yourself as an expert implies generating a great deal of content. What can you do if the ideas start running thin?

Try to think of it this way: You have a channel patronised by people who enjoy the 'sort of thing' you do. That doesn't mean it always has to be you doing it. You can invite a guest, and both of you can benefit from the collaboration, beneath the banner of your branding.

YouTube personalities are particularly good at this technique. They understand that interviewing a guest on a related topic provides every bit as much value as if they continued solo, sometimes more so.

So what topics are 'adjacent' to your area of expertise? And who do you know who is an expert on that topic? Could you enlist them for an article, a video, a speech or seminar?

People who are interested in your topic matter are, pretty much by definition, interested in adjacent concerns. If you are the dating expert, then the expert in body language or clothes will very likely appeal to your market. Could you make your own branding even stronger by offering more value in this manner?

Become the go-to source, even with the aid of other experts, and you could own your industry.

Douglas Kruger is a bestselling business author and award-winning keynote speaker. Visit www.douglaskruger.com.