This week I'd like to issue you with a simple challenge in the form of a thought-experiment:

If you were to show your business and brand to the world in a way that created a new splash, that showed a renewed sense of vigour and energy, what would that look like? After all the years you've been in your industry, how could you make people say: 'There’s something serious going on over there. Something new. It’s not just business as usual'? 

As you ponder this challenge, let these words be your guiding mantra: 'I will depict a vigorous and energised exciting new surge. I will be utterly un-ignorable.' 

Douglas Kruger is a professional keynote speaker at conferences around the world. He specialises in disruptive innovation and expert-positioning, helping brands to become more memorable than their competitors'. See him in action, or sign up for his motivational newsletter, at www.douglaskruger.co.za. Book him to present for your leadership team: email info@douglaskrugerspeaker.com