Try this thought-experiment. You are forced to double your fee overnight. What will you change in order to justify that? Douglas Kruger asks the kind of difficult questions that help to create and polish experts. He is an international professional speaker and business author, and an inductee into the Speakers Hall of Fame. Sign up for his motivational newsletter, see him in action, or book him as a motivational speaker for your conference, at www.douglaskruger.com.

Your website may be your greatest tool for positioning yourself as an expert. Do you hide your best photos in the gallery section? Douglas Kruger writes and speaks on the topic of expert-positioning. He is the author of six business books with Penguin, including, 'Own Your Industry,' and 'What Makes Them Great?', both of which focus on the expert phenomenon. He is a full-time professional speaker and author. See Douglas in action speaking for live audiences, or book him as the motivational speaker for your next conference or event, at www.douglaskruger.com.

To position yourself as an expert, ensure that your uploaded video content looks professional. Here's one way. Consider using green-screens, and adding the backgrounds afterwards. Douglas Kruger is a professional speaker and business author, published by Penguin. He speaks on leadership, disruptive innovation, and expert-positioning. Watch him present, or book him as the motivational speaker for your next event, at www.douglaskruger.com.

The 'M' word. It's a wealth secret of the super rich. Here's how it applies to experts, and how you can use it to grow your personal brand. Douglas Kruger is a business author, published by Penguin, and a professional speaker who has been inducted into the Speakers Hall of Fame. See his presentations, or book him as the motivational speaker at your next conference, at www.douglaskruger.com.

'From Amateur to Expert' is one hundred episodes old! Douglas Kruger is a business author and professional speaker who helps businesses and brands to lead in their industries. In this 100'th episode, he asks: 'Do you track and celebrate the important milestones in the growth of your business? See Douglas presenting at www.douglaskruger.com, where you can also watch every past episode of 'From Amateur to Expert,' or book him as the motivational speaker for your next conference or event.

Douglas Kruger has been a professional speaker for over 15 years. He is a member of the Speakers Hall of Fame, and a Certified Speaking Professional. He is the only person to have won the Southern African Public Speaking Championships, hosted by Toastmasters, a record five times. He is also the author of two published books on the topic of public speaking. Here Douglas describes one significant different between a mundane keynote presentation, and a fascinating one. Get this one thing right, and it could change everything for you. See Douglas in action, or book him as the motivational speaker for your next event, by visiting www.douglaskruger.com.

One defining characteristic of experts, across industries, is their obsession with self-improvement. Here are three simple suggestions for broad areas where you can perform a personal audit. Douglas Kruger is a 'Hall of Fame' speaker through the Professional Speakers Association of Southern Africa. He is also a bestselling author with Penguin, and a Certified Speaking Professional, with titles like 'They're Your Rules, Break Them!', and 'Is Your Thinking Keeping You Poor?' See him present his leadership, innovation and expert-positioning presentations, or book him as a motivational speaker, by visiting www.douglaskruger.com.

Positioning your brand is an art-form. Here is a danger-zone to avoid: Too many aspiring experts position themselves as 'non-scary,' in order to appeal to the entry-level buyer. Our goal should be to appeal to the high-end buyer instead. Douglas Kruger is the author of several business books on innovation, leadership and disruption. He is a 'Hall of Fame' speaker and a CSP (Certified Speaking Professional). See him in action, read his articles, or book him as the motivational speaker for your next event, by visiting www.douglaskruger.com.

The level at which you peg your own description of what you do affects how you are perceived. Are you the entry-level version? Or have you positioned yourself to sound more premium? Douglas Kruger is the author of multiple business books, including two on the topic of expert-positioning: 'Own Your Industry,' and 'What Makes Them Great?' See him present at leadership conferences, or book him as the motivational speaker for your next event, via www.douglaskruger.com.

Experts are often asked for guidance. Here's how to look at that dynamic, regardless of which side of the equation you are on. Douglas Kruger writes and speaks on the topics of expert-positioning and disruptive innovation through rule-breaking. He is the author of 'What Makes Them Great?' See him present, or book him as the motivational speaker at your next conference or event, via www.douglaskruger.com.

Pretend you are your own ultimate customer. Then perform this audit and see how you fare. Douglas Kruger is a business consultant who writes and speaks on topics like disruptive innovation. To see his presentations, or to book him as the motivational speaker for your next leadership event, visit www.douglaskruger.com.

If you coach, train, or take briefs from clients, always make a point of getting a double-brief. You need the obvious information, and you need a little more, in order to stand out and provide exceptional value. Douglas Kruger helps to grow businesses and brands. He is a professional speaker and business author published by Penguin. His titles include bestsellers like 'Own Your Industry' and 'Is Your Thinking Keeping You Poor?' See Douglas speak, or book him as a motivational speaker, via www.douglaskruger.com.

Congrats on landing a radio interview. Now do this to ensure that it goes the way you want it to. Douglas Kruger is a professional speaker and business author. He helps businesses and brands to 'own' their industry. See him in action, sign up for his newsletter, or book him as a motivational speaker for your next conference, via www.douglaskruger.com. Douglas is also an inductee into the 'Speakers Hall of Fame.'

Good intros help. A great 'outro' helps you sell. Do you take one with you when you speak? Douglas Kruger is a 5x winner of his national championships for Public Speaking. He is the author of several business books, all published by Penguin, and an inductee into the 'Speakers Hall of Fame.' Watch his videos, or book him as the motivational speaker for your next event, via www.douglaskruger.com.

Public speaking and media appearances are all a part of the mix with expert-positioning. Do your outfits look the part? Douglas Kruger writes and speaks on how you, your business and your brand can become the industry leader. He is the author of several bestselling books with Penguin, and a 'Hall of Fame' speaker. Sign up for his newsletter, 'From Amateur to Expert,' at www.douglaskruger.com. Douglas is also available as a motivational speaker for your next event.

Learning a new skill and developing a new talent can seem more difficult than we expect. Here's a useful way to look at it. Douglas Kruger is a professional speaker and business author. See him in action at www.douglaskruger.com. Book him as the motivational speaker for your next event, or sign up for his weekly newsletter.

Client enquiries are your chance to win new business. Do more than just responding with your availability. Douglas Kruger helps to grow businesses and brands. He is a business author and professional speaker in the entrepreneurial space. His bestselling book with Penguin, 'Own Your Industry,' is the first in a line of business books that help to grow brands and guide entrepreneurs toward success. See his presentations, or book him as the motivational speaker for your next conference or event, at www.douglaskruger.com.

Professional speaker and business author Douglas Kruger explores the world of expert-positioning; how you, your business and your brand can become the industry leader. He is the author of 'What Makes Them Great? 50 Ways to Become the Industry Leader.' See him presenting live, or book him as the motivational speaker for your next conference, at www.douglaskruger.com.

Do you view writing a book as an insurmountable task? You shouldn't. Here is a quick 'fool yourself' framework for thinking about the project, which will reduce your fear, and give you a different set of perceptions. Douglas Kruger is a professional keynote speaker, and the author of six business books with Penguin, and counting. His titles are entrepreneurial in nature, and include books like 'They're Your Rules, Break Them!', and 'Own Your Industry.' He is a 'Hall of Fame' speaker and a Certified Speaking Professional. Book him as the motivational speaker for your next conference at www.douglaskruger.com.

Do you know what your counterpart is doing in London, Sydney or LA? Many entrepreneurs perceive themselves as competing only against 'the guy down the street.' It's no longer true. Douglas Kruger helps businesses and brands to position themselves as iconic. He is the author of 'Own Your Industry - How to Position Yourself as an Expert,' and 'What Makes Them Great?', among other business titles published by Penguin. See him live, or book him as a motivational speaker, via www.douglaskruger.com.